How We Increased OMGS's Organic Traffic by 400% in just 12 Months
OMGS, a leading provider of high-quality acrylic photo prints in India, was struggling to attract online customers. Their website languished in search engine obscurity, making it difficult for potential buyers to find them.
In March 2023, they approached us with a clear goal: to dominate organic search for keywords related to acrylic photo products. This case study delves into the successful SEO campaign that skyrocketed OMGS’s organic traffic by a staggering 400%, transforming them into a prominent player in the online photo printing market.
The SEO Challenge
Several SEO challenges hampered OMGS’s online presence:
Low Website Traffic:
According to Ahrefs, only around 3,000 people visited their website each month.
Poor Keyword Rankings:
Crucial keywords like "acrylic photo frames," "acrylic wall photo," and "acrylic photo prints" were buried deep in search results.
Lack of Brand Awareness:
OMGS wasn't readily recognized as a leader in the acrylic photo printing industry.
Solution : A targeted SEO Strategy
We implemented a comprehensive SEO strategy designed to address all of OMGS’s challenges. Here’s a breakdown of our approach:
Keyword Research & Competitor Analysis:
We conducted a thorough keyword research analysis to identify high-volume, low-competition keywords relevant to acrylic photo products and online printing services. Additionally, we analyzed competitor strategies to understand the existing SEO landscape and identify ranking opportunities.
Content Creation Powerhouse:
We focused on creating informative and engaging content that targeted the identified keywords. This included blog posts educating potential customers on the benefits of acrylic photo prints, detailed product descriptions showcasing OMGS's offerings, and helpful guides on selecting and displaying acrylic photo prints.
Technical SEO Optimization:
We performed a technical SEO audit to identify and rectify any website issues that could hinder search engine crawling and indexing. This included optimizing website speed, ensuring mobile-friendliness, and fixing broken links.
Building Brand Authority:
We implemented a white-hat link-building strategy to increase OMGS's domain authority and website trust. This involved guest blogging on relevant home decor and photography websites, outreach campaigns to secure backlinks from high-authority sites in the printing industry, and broken link building (replacing dead links with links to valuable content on OMGS's website).
Results
Our Immortal SEO strategy yielded phenomenal results:
Traffic Explosion:
Within a year, OMGS's organic traffic skyrocketed by a staggering 400%, reaching a staggering 15,000 monthly visitors according to Ahrefs (April 2024).
Top Keyword Rankings:
OMGS's website now ranks prominently for key search terms like "acrylic photo frames," "acrylic wall photo," and "acrylic photo prints," placing them at the forefront of potential customer searches.
Enhanced Brand Recognition:
Increased online visibility significantly improved brand awareness within the target market, establishing OMGS as a trusted provider of high-quality acrylic photo products.
The exponential growth in traffic translated into real business benefits for OMGS:
Increased Sales Leads:
The surge in qualified organic traffic resulted in a significant increase in leads for OMGS's sales team.
Dominating Search Results:
OMGS's product pages now rank prominently for key industry keywords, placing them at the forefront of potential customer searches.
Enhanced Brand Reputation:
By focusing on high-quality content and establishing expertise, OMGS solidified their reputation as a leader in the acrylic photo printing industry.
Client Testimonial
Advice for Readers: Replicate OMGS's Success
Conduct thorough keyword research
Identify relevant keywords with high search volume and low competition in your industry.
Create high-quality, informative content
Focus on content that educates your target audience, showcases your expertise, and targets the keywords you identified.
Optimize your website for technical SEO.
Ensure your website is mobile-friendly, loads quickly, and has a clean and user-friendly structure.
Build high-quality backlinks.
Reach out to relevant websites in your niche and explore opportunities for guest blogging or link placements.