The Challenge: online presence was not translating into traffic

million cases had a strong product line, but their online presence was not translating into traffic or sales. Their organic traffic was stagnant at 4,837 visitors per month, according to Ahrefs. The primary challenges included:

Low Search Engine Visibility

Their website was not ranking well for high-intent keywords related to custom phone cases.

Poor On-Page SEO

Many pages were not optimized for target keywords, and there were issues with meta tags, headers, and content.

Backlink Deficiency

Their backlink profile was weak, with few high-quality, authoritative links pointing to their site.

Technical SEO Issues

The site had several technical SEO issues, including slow page load times and a non-optimized mobile experience.

Our Immortal SEO Strategy

We developed a comprehensive SEO strategy tailored to address's unique challenges and goals. Our approach included the following key components:

Keyword Research and Optimisation:

  • Conducted extensive keyword research to identify high-intent keywords with substantial search volume and low competition.
  • Optimized existing content and created new content focused on these keywords.
  • Improved on-page SEO by refining meta tags, headers, and internal linking structures.

Content Marketing:

  • Developed a content calendar to regularly publish high-quality blog posts, guides, and infographics related to premium phone cases, trends, and tips.
  • Implemented a robust content promotion strategy to increase engagement and shares.

Link Building:

  • Executed a targeted link-building campaign to acquire high-quality backlinks from authoritative websites in the tech and lifestyle niches.
  • Utilized guest blogging, influencer outreach, and digital PR to build a diverse and strong backlink profile.

Technical SEO Enhancements:

  • Conducted a thorough technical SEO audit to identify and fix issues affecting site performance.
  • Improved site speed, mobile responsiveness, and overall user experience.
  • Ensured proper indexing of all pages by search engines.



The Results

Our SEO efforts yielded remarkable results in a short span of nine months. Here are the key metrics:

Organic Traffic Growth:

Increased from 4,837 per month in July 2023 to 42,829 per month by April 2024, representing a 785% growth.

Keyword Rankings:

Achieved top 10 rankings for over 150 high-intent keywords related to custom phone cases.

Backlink Profile:

Acquired over 200 high-quality backlinks from authoritative sites, significantly improving domain authority.

Technical Improvements:

Enhanced site speed by 40%, resulting in a better user experience and lower bounce rates.

millioncases ahrefs
This Image perfectly illustrates the dramatic growth in Million Cases's organic traffic following the SEO campaign.

The exponential growth in traffic translated into real business benefits for


Revenue Increase

The significant rise in organic traffic led to a substantial increase in sales, boosting revenue by over 300%.

Brand Visibility

Improved search engine rankings enhanced brand visibility and recognition in the competitive custom phone case market.

Customer Engagement

Higher traffic and improved site experience resulted in increased customer engagement and repeat purchases.

Challenges & Valuable Insights

Competitive Market:

The custom phone case market is highly competitive, requiring persistent effort and innovative strategies to stand out.

Technical Hurdles:

Addressing technical SEO issues such as slow load times and optimizing for mobile were crucial for improving user experience.

Content Saturation : 

Creating unique, high-quality content that stood out in a saturated market was essential for driving traffic and engagement.

Key Takeaways:

The success of this campaign hinges on two crucial elements:

Holistic SEO Approach

A comprehensive strategy addressing both on-page and off-page SEO is crucial for significant growth.

Content is King

High-quality, engaging content is essential for attracting and retaining visitors.

Technical SEO Matters

Technical SEO improvements can have a significant impact on overall site performance and user experience.

Consistent Effort

Continuous monitoring, adjusting, and optimizing are necessary to maintain and grow organic traffic.

Advice for Readers: Replicate's  Success

Invest in Quality Content, Focus on Technical SEO, Build High-Quality Backlinks, Monitor and Adjust

Client Testimonial

The team’s expertise and transparent approach to SEO have been transformative for our business. Their implementation of semantic SEO strategies led to unprecedented growth in our organic traffic and keyword rankings. We're now a leading player in the premium phone case market, and our sales have skyrocketed. I highly recommend their expert SEO services to any business looking to achieve similar success.

krishan kumar
Krishan Kumar

Founder ( )

Are you ready to take your website to the next level and attract more qualified leads through organic search? Contact us today for a free SEO consultation!